Homelessness Campaign

Mock Client: Positive PA

Designed a poster, a t-shirt, and two Instagram posts to raise awareness and generate action on Harrisburg City's homelessness crisis.

Designed graphics based on the city's actions towards homeless people.

Also, created taglines and written copy that used psychology to shake bystanders out of apathy and to initiate a call-to-action.

Homelessness campaign poster mock
Homelessness campaign poster
Homelessness campaign t-shirt
Homelessness campaign Instagram v1
Homelessness campaign Instagram v2