I'm Alex, a graphic designer. My design philosophy is that great graphic design is “communication”, not “art”. This means I will apply marketing and consumer psychology to craft designs and written content that immediately convey the intended message, avoiding any potential confusion and ensuring audience engagement. I believe that clear, stunning designs communicate messages more effectively than confusing, bombastic designs.

Furthermore, I possess a track record of academic excellence, an exceptional work ethic, and a keen attention to detail. I am also a reliable, adaptable, flexible, and open-minded team player, driven by a client-centric approach.